
A consultant also networks inside and outside the engagement, keeping relationships current and looking for potential opportunities to solve problems. Above all, he must engage in a consultative sales process. This means that he must explore the client's business, find pain points, and provide a meaningful service. A consultant is not territorial and operates outside corporate silos. He is focused solely on providing value.
Some may see this approach as less personal and less emotional. However, in today's professional environment of "at will" employment, lay-offs, and decreased employee benefits, taking a less emotional approach also means that one is less prone to taking offense at a CEO's self-serving budget cuts. He is also less likely to undermine a supervisor who takes all the credit for success and is willing to sacrifice the reputation and livelihood of subordinates when expectations are not met.
Today's employer hides behind corporate policy and risk analysis, while today's employees are more litigious than ever before. Words like loyalty, honor, and compassion are rarely found in the modern work place. They have been replaced with audits, SOP, and bottom-line. Accountants and attorneys dominate corporate boardrooms more than ever. Therefore, developing a personal brand that can be marketed widely is more important than ever.
A consultant attitude will not only provide a measurable benefit to the corporate employer, it will also help an employee focus on activities that will build that personal brand and prepare him for his inevitable hunt for new and diversified revenue streams. It will also help him develop a sense of accomplishment and a better understanding of how his work affects the rest of the company. It will turn the employee into an agent of action rather than a victim of top-down decision making.